The most surprising part of the story was the triumph of supermarket "house brands." While big-name, expensive brands often rely on prestige, the discounters stole the show:
In 2022, Germany’s leading consumer organization, , conducted a rigorous "butter battle" to find the best spread for the nation's bread. Out of 30 products tested—including mild-acidified, sweet cream, and sour cream butters—the results turned the traditional "premium" hierarchy on its head. The Underdog Victory
The biggest drama in the 2022 test involved , one of the most popular and expensive brands in Germany.
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