The song's journey from a fan project to a stadium staple is a significant part of the club's modern identity:
It features the "96 Archive," a hidden location containing over 100,000 pieces of club memorabilia managed by Sebastian Kurbach.
A fan project held a competition for a new anthem. Dete Kuhlmann , a well-known local musician and dedicated fan, discovered the song, modified the lyrics, and had it rearranged and sung by his friend Osssy Pfeiffer .
The title also refers to a documentary produced by the NDR (Norddeutscher Rundfunk) .