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Match the level of professionalism or creativity found on the company's own website or job advert [10, 22]. 4. The Strong Finish

Express genuine enthusiasm for the brand or a specific project they recently launched [6, 22]. Match the level of professionalism or creativity found

Mention a recent news item or a specific company value to show you’ve done your research [6, 10]. Match the level of professionalism or creativity found

While your CV lists what you did, the cover letter should explain how and why it matters to this specific employer [5, 9]. Use [7]. Match the level of professionalism or creativity found

Ditch the generic "I am writing to apply for..." Instead, try a :

Address the letter to a real person whenever possible instead of "Dear Hiring Manager" [14, 24].