When a person’s actions contradict their beliefs, it creates a state of psychological discomfort called "dissonance". To resolve this tension, individuals often change their attitude to match their behavior.
This model suggests two "routes" to persuasion:
The way one intends to act or actually behaves toward the object (e.g., "I will buy this brand"). Attitudes and Attitude Change
Attitudes aren't innate; they are learned through various channels:
Psychologists generally break attitudes down into three core components, often referred to as the : When a person’s actions contradict their beliefs, it
The beliefs, thoughts, and attributes associated with the object (e.g., "This brand is environmentally friendly"). How Attitudes are Formed
Gaining and analyzing information, such as reading a product review. Mechanisms of Attitude Change Attitudes aren't innate; they are learned through various
Attitude research has shifted from a narrow focus on micro-processes to a of how individuals evaluate their world. Broadly defined, an attitude is a summary evaluation of an "object of thought"—ranging from concrete items like a new restaurant to abstract concepts like equality. The Anatomy of an Attitude