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The title "Güm Güm" mimics a racing heart. The lyrics mention feeling like a heart is being "torn from the chest" ( Göğsümden ama kalbimi söküyor ).

"Güm Güm" is a landmark dance-pop collaboration between Turkish singer Ayşe Hatun Önal and artist/songwriter Onurr (Onur Özdemir). Released in early 2015, the track became a massive hit in Turkey, defined by its infectious beat and distinctive Sanskrit-inspired vocal hook. Release Date: January 6, 2015. Genre: Electronic Pop / Dance. Label: Sony Music Turkey.

Later included in Önal's 2017 studio album, Selam Dengesiz . Production and Creative Team ayse_hatun_onal_gum_gum_ft_onurr

The song was developed by a team of prominent Turkish pop hitmakers: Alper Narman and Onur Özdemir (Onurr).

The lyrics describe the emotional and physical intensity of heartbreak and attraction. The title "Güm Güm" mimics a racing heart

Directed by Tamer Aydoğdu, the music video features high-fashion aesthetics and dynamic choreography. It emphasizes Ayşe Hatun Önal’s background as a former Miss Turkey and fashion model, using stylized lighting and rapid editing to match the song's 128 BPM tempo.

Due to its club popularity, several official and unofficial remixes were released: Ayse Hatun Onal - Gum Gum ft. Onurr(Ilkay Sencan Remix) Released in early 2015, the track became a

Gürsel Çelik, known for his high-energy electronic arrangements.