Best Buy also leveraged music for specific seasonal high-interest periods:
Throughout 2017, Best Buy’s marketing campaign heavily featured the music of . This choice utilized "prog-rock" synth-heavy tracks to evoke a sense of technological wonder and reliability. Several key spots throughout the year used these classic tracks: best buy commercial 2017 music
These spots featured the band's signature atmospheric sound to build excitement for new tech. Best Buy also leveraged music for specific seasonal
The end-of-year campaign, including the "Holidays: Doing Nothing" and "Cyber Monday: Freeze" spots, often blended contemporary upbeat tones with the established Alan Parsons Project themes to maintain brand recognition during the busy shopping season. Analytical Perspective The end-of-year campaign
These holiday and promotional ads continued the Alan Parsons Project theme, creating a cohesive brand sound for the latter half of the year.
For their "Big Game Selfie" and "In the Super Bowl: LG OLED TV" spots, the music focused on building tension and hype, though specific licensed tracks varied by the specific product featured, such as the LG OLED TV promotion.