Because it is the most popular engagement season, jewelers launch aggressive promotional pricing and "end-of-year" sales to attract holiday shoppers.

If you are open to lab-grown options, prices have been steadily declining. As of April 2026 , wholesale prices for lab-grown diamonds dropped another 14% , with 3-carat stones seeing the steepest declines.

If you're looking for a specific high-quality diamond, start your research 2–3 months early regardless of the season. This allows you to track prices and ensures you don't lose a unique stone to another buyer during peak sale weeks.

These summer months are often slow for jewelers. You may benefit from off-season promotions, shorter turnaround times for resizing, and more one-on-one time with experts.

Are you interested in seeing for a specific ring style or diamond type? The Best Time to Buy Diamond Jewelry | LEIBISH

In certain regions, specific days like Akshaya Tritiya or Dhanteras are considered auspicious for luxury purchases and often come with themed jeweler promotions. Comparison Summary Holiday (Nov–Dec) Highest advertised discounts, competitive "sale" prices. Crowded stores, less personal attention, limited inventory. Post-Holiday (Jan–Feb) Valentine's Day deals, online promotions. High demand can lead to rushed custom orders. Off-Peak (Summer) Better service, more negotiation leverage, faster shipping. Fewer "big event" sales or sitewide discounts.