Academic research into "Buy X, Get Y Free" (BXGY) promotions, specifically looking at "Buy 2 Get 1" (BTGO or B2G1) deals, highlights their effectiveness in managing inventory and capturing consumer attention. Key Academic Research
: Research from the Journal of Business Research (2020) found that consumers significantly prefer "Free" deals over equivalent percentage discounts. Using eye-tracking technology, the study proved BOGO-style deals capture more immediate attention, especially at higher discount levels. buy 2 phones and get 1 free
: Retailers use BTGO (Buy 2 Get 1) to target specific groups who value multiple units (like families or small businesses needing several phones), allowing the store to maximize profit while moving more volume. Academic research into "Buy X, Get Y Free"
📍 : These deals are frequently used by VoIP providers and cellular carriers to drive bulk sign-ups, as seen with companies like TeleData Services . : Retailers use BTGO (Buy 2 Get 1)
Provide a (e.g., "consumer psychology" vs "inventory logistics").