Buy A Kia Sorento Get A Kia Rio Free May 2026

: The shock value of a "free car" headline was a massive draw for customers who might otherwise have overlooked the brand.

: Known for aggressive marketing, this large dealership is frequently cited by locals for similar outrageous incentives, including "Buy an F-150, get a Rio for $1". Why Dealers Did It buy a kia sorento get a kia rio free

The "Buy One, Get One" (BOGO) offer typically required customers to pay the for a high-end model, such as the Kia Sorento or the Kia Sedona minivan. In exchange, the dealership would provide a base-model Kia Rio —the brand's most affordable car—at no additional cost. : The shock value of a "free car"