: Each feature is priced based on its development cost or complexity. Some features may be "expensive" enough that a single participant cannot afford them alone, forcing them to collaborate and pool their resources.
: Participants (usually customers or internal stakeholders) receive a fixed amount of "money" that is significantly less than the total cost of all potential features. buy by
In product development and market research, "Buy-a-Feature" is a collaborative prioritization game used by product teams to understand which capabilities customers value most. Instead of just asking for a "wish list," the team assigns a price to each potential feature, and participants are given a limited budget to "buy" the ones they want. Core Mechanics of the "Buy-a-Feature" Framework : Each feature is priced based on its
: Identify which features were funded quickly and which ones required significant negotiation or were ignored entirely. : The process encourages stakeholders to align themselves
: The process encourages stakeholders to align themselves and negotiate which "killer features" are worth their collective investment.