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By Gabrielle Wright 28 Apr 2024

How and why you should use cross-funnel persona marketing to influence buyers

It’s not enough to create buyer personas and leave them getting dusty on the shelf. Find out how to apply customer personas to inform each stage of your marketing strategy What are marketing personas? Customer or buyer personas are fictional …..

Digital marketing strategy

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By Dave Chaffey 15 Feb 2024

How to use SWOT/TOWS analysis for prioritization [Matrix]

Our guide to creating a SWOT matrix analysis to prioritize digital marketing strategy with the TOWS technique A SWOT analysis is an essential part of any business or marketing plan. It allows you to create a plan of action based not …..

SWOT analysis

Essential