In 1903, entrepreneur Desiderio Pavoni purchased the rights to Luigi Bezzera's improved machine. Pavoni rebranded the process as "espresso"—meaning "made on the spot" or "pressed out"—and launched it at the 1906 Milan Fair.
The modern espresso market exists because of a series of strategic business acquisitions: buy espresso
What are your stories on how you started this hobby? : r/espresso In 1903, entrepreneur Desiderio Pavoni purchased the rights