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: There is a 20% annual growth in demand for eco-friendly materials like organic cotton and bamboo.

: Consumers are shifting toward performance-oriented products. Jockey recently launched the VentraCool Air™ Collection , which uses laser-cut ventilation and advanced airflow technology. Material Preferences : buy jockey underwear

: Jockey sits firmly in the mid-range segment, which held a 50.49% global market share in 2024 due to its focus on value and sustainable fabrics. : There is a 20% annual growth in

: The brand operates in over 140 countries, with significant market strength in the U.S., India, Australia, and New Zealand. and New Zealand.