Buy One Car Get One Free 2017 May 2026

By late 2017, dealer incentives reached record highs, averaging over $4,300 per vehicle. The BOGO strategy served several industry purposes:

: In many cases, the "free" car was actually a two-year lease where the down payment and monthly installments were covered by the manufacturer incentives that would have otherwise been used to discount the primary vehicle. Why Dealers Ran BOGO Deals in 2017 buy one car get one free 2017

In 2017, the automotive market was characterized by an abundance of inventory, particularly sedans, as consumer preferences shifted toward SUVs and trucks. To combat this and meet aggressive annual sales goals, dealerships utilized "Buy One, Get One Free" (BOGO) promotions as a high-impact marketing tactic. While these offers appeared revolutionary, they were often complex financial maneuvers designed to clear slow-moving stock while maximizing dealer profit. The Mechanics of the "Free" Car By late 2017, dealer incentives reached record highs,