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Created to compete with Vanilla Coke, it was marketed to teenagers with endorsements from Britney Spears and Papa Roach. It was discontinued in the U.S. in 2004 due to low sales.

As of April 2026, Pepsi Blue is in North America and is not sold as a standard, in-stock item by PepsiCo on Amazon . buy pepsi blue amazon

After 17 years, Pepsi brought the flavor back for a single summer. This run ended in late 2021. Created to compete with Vanilla Coke, it was

You may find listings from third-party sellers for unopened bottles from the 2021 limited re-release . These are often priced as collector's items—ranging from $40 to $80 for a small pack—and may be past their recommended consumption date. As of April 2026, Pepsi Blue is in

Occasionally, sellers on Amazon or eBay list Pepsi Blue imported from the Philippines , where it has been a permanent flavor. Historical Timeline of Pepsi Blue

Described as a mix of blueberry, raspberry, and cotton candy, the "liquid Windex" appearance and aggressive sweetness led to its original status as a commercial "flop" among adult consumers. Alternatives and Future Outlook

The original formula used Blue 1 , a coloring agent that faced scrutiny and bans in several countries over health concerns.