Buying Leads On Zillow May 2026

Agents pay a monthly budget for a "share of voice" in specific zip codes. The cost varies significantly based on local competition and average home prices.

Zillow uses specific metrics to determine which agents receive the highest-quality "connections": buying leads on zillow

You are often competing with multiple agents for the same zip code. Agents pay a monthly budget for a "share

The algorithm surfaces agent profiles more frequently in searches if they have complete, consistent information and high review counts. Strategic Considerations buying leads on zillow

Costs can be prohibitive in high-value markets, potentially leading to a "financial pit" if conversion is low.

Zillow's AI monitors connection calls for these three pillars. Agents maintaining an 80%+ ALM rate are prioritized for future high-intent leads.