By Ethnic Group — Buying Power

: Hispanic household spending accounted for 15% of total U.S. consumer spending in 2024, though growth per household showed signs of plateauing by 2025.

: Black consumers drive outsized value in beauty, fashion, and luxury, with luxury spending set to reach 25–30% of the U.S. total by 2025. Native Americans : $115 billion to $140 billion (estimated) Growth Pace : Grew by 67% from 2010 to 2020. buying power by ethnic group

: While smaller in total volume, this market has consistently outperformed the growth rate of the non-Hispanic white population. Comparative Growth & Spending Distribution : Hispanic household spending accounted for 15% of total U

: High educational attainment, increased entrepreneurship, and rapid population growth. and rapid population growth.