Buying Rights To A Name < 2026 Update >

You must specify which categories of goods or services (out of 45 classes) the name will protect. Costs are typically calculated per class.

Approximately $350 per class (more flexibility). buying rights to a name

A USPTO attorney reviews the application (taking 8–12 months on average). If approved, it is published for 30 days to allow for public opposition. 2. Buying an Existing Trademark (Assignment) You must specify which categories of goods or

You must file the assignment with the USPTO Assignment Recordation Branch to make the ownership change official. The fee is approximately $40 for the first mark. Comparison of Naming Rights Costs Estimated Cost Federal Filing (Standard) $350 per class USPTO Assignment Filing Fee ZenBusiness Attorney Fees $1,000 – $3,000+ Bitlaw LegalZoom Service ~$649 + fees LegalZoom A USPTO attorney reviews the application (taking 8–12

Conduct a thorough search using the USPTO Trademark Search (formerly TESS) to ensure no similar names exist in your industry class.