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Modern tools allow you to adjust spend based on current engagement patterns and website traffic uplift. Typical Pricing Note Linear Primetime National awareness & massive reach Most expensive; premium rates Local Cable Targeting specific neighborhoods 10-20% the cost of broadcast Connected TV Performance & precision targeting Driven by digital-style CPMs TV Media Buying: What Is It & How Does It Work? - MNTN Viewing habits and online behavior used for precise
Driving immediate actions like website visits or online sales by tying CTV to digital performance tactics. buying television advertising