Copy, Copy, Copy: How To Do Smarter Marketing B... Access

In , author Mark Earls argues that the most efficient way to innovate is to stop obsessing over original "lightbulb moments" and instead learn how to intelligently copy existing successes. Published by John Wiley & Sons , the book serves as a workbook for marketers to apply proven behavioral strategies to their own challenges. Key Strategic Features

: Earls provides three specific maps to help identify which marketing approach will be most effective based on consumer behavior: Copy, Copy, Copy: How to Do Smarter Marketing b...

: Earls advocates for looking "far away" (at other industries or categories) to find solutions for local problems, showing how cross-pollinating ideas leads to breakthroughs. In , author Mark Earls argues that the