CoverGirl utilizes the "CoverGirl Application Form" and casting calls to find new faces, targeting beauty enthusiasts, influencers, and aspiring models. The brand often looks for individuals who align with their core values of confidence, accessibility, and inclusivity.
The brand’s marketing has been heavily documented, particularly through the Smithsonian’s "Cover Girl Advertising Oral History Documentation Project," highlighting its role in American advertising history. g., Zendaya , Christie Brinkley )? Cover Girl Models
The focus is on finding individuals who can represent a "fresh" or "clean" beauty aesthetic. 4. Cultural Impact and Criticism Cultural Impact and Criticism The brand started updating
The brand started updating its image to reflect a more diverse society, incorporating African-American and Hispanic models, as well as portraying women in professional, working roles. CoverGirl. Since its inception in 1959
Originally, CoverGirl focused on a wholesome, "girl next door" aesthetic, emphasizing a "clean makeup" look. This blue-eyed, blonde, all-American image was paramount to the brand's early success.
The inclusion of models like Amy Deanna and James Charles has been celebrated as a step forward for the beauty industry, expanding the definition of what it means to be a "CoverGirl".
This paper explores the evolution, cultural impact, and selection of models for the iconic American cosmetics brand, CoverGirl. Since its inception in 1959, the brand has used the "CoverGirl" title to define and redefine beauty standards, evolving from a "girl next door" image to a platform for diversity, inclusivity, and celebrity representation.