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The song's title, (ისევ და ისევ), translates to "Again and Again" or "Still".

: The structure conveys a sense of repetitive, inescapable longing—mirroring the "again and again" refrain. Critical Reception The song's title

While professional English-language reviews are scarce, the song has significant cultural impact across the Caucasus and Eastern Europe. (ისევ და ისევ)