Devon Cole - W.i.t.c.h. (official Video) May 2026

: The song reclaims the "witch" as a symbol of female resistance, autonomy, and rebellion. Cole notes that historically, women labeled as witches were often the original "resistance fighters, healers, and abortionists".

Cole, a psychology graduate, approached the song with academic rigor, conducting weeks of research into the history of witchcraft and pop culture depictions like Sabrina the Teenage Witch . Devon Cole - W.I.T.C.H. (Official Video)

Directed as a "first big production experience" for Cole, the official video on YouTube blends playful "frolicking" with occult-inspired imagery. : The song reclaims the "witch" as a

: The video features a "cottagecore" aesthetic, with Cole and her dancers performing in prairie-style dresses and Mary Jane shoes. Directed as a "first big production experience" for

: To ground the theme of reclamation, the visuals include "spellcasting" around a bonfire and a "spooky Ouija board experience".