Driven New May 2026

Writing in windowless basements, on tour buses, and in random hotel rooms while under constant pressure.

"Driven" also describes the forces moving communities and industries forward: Driven New

Founders often feel they must "shrink themselves" to fit a specific market niche. Writing in windowless basements, on tour buses, and

Returning to a "no-pressure environment" at the kitchen table, working alone first thing in the morning. Writing in windowless basements