Dunkins (audio) Direct

On platforms like TikTok and Instagram, Dunkin’ leverages "sonic branding" to stay in the spotlight.

Below is an informative blog post covering Dunkin's audio-centric marketing and sensory branding.

: By focusing on the quality of sound—the crack of ice in a plastic cup or the crunch of a donut—Dunkin’ uses audio to trigger immediate cravings and brand recognition. Why Audio Matters for Dunkin'

: The company’s social strategy focuses on an upbeat, energetic tone that mirrors the "pick-me-up" nature of their products.

For decades, the phrase "America Runs on Dunkin’" has been synonymous with the sight of a pink-and-orange box and the smell of fresh roast. But lately, Dunkin’ has been focused on a different sense: .

: The rhythmic tumbling of coffee beans and the hiss of an espresso machine.