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: SVOD (Subscription Video on Demand) providers are increasingly hiring popular online creators as talent to bridge the gap and retain younger subscribers.

: Consumers are becoming price-sensitive; 41% believe their current streaming content isn't worth the cost. This has led to a rise in Free Ad-Supported TV (FAST) services, now used by over two-thirds of Gen Z and Millennials. 2025 Digital Media Trends | Deloitte Insights eporner-xxx

: 56% of Gen Z and 43% of Millennials find social media content more relevant than traditional TV or movies. : SVOD (Subscription Video on Demand) providers are

: There is a surging demand for "on location" entertainment, including branded theme parks, entertainment districts, and live performances . These assets allow companies to diversify revenue and offset declines in linear television. 2025 Digital Media Trends | Deloitte Insights :

: Content creators are no longer just hobbyists; they have built a global industry valued at approximately $240 billion , expected to reach $470 billion in the near future.