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The New Screen Age: Why You Can’t Tell TikTok from TV Anymore

The days of the standard 22-minute sitcom are fading. Major platforms like and Netflix have begun experimenting with modular storytelling and intelligent recaps , allowing viewers to consume premium series in 2-to-5-minute vertical segments. This "micro-episode" format acknowledges that "primetime" is now whenever you have a few spare minutes between tasks. 2. AI: From "Experiment" to "Infrastructure" The New Screen Age: Why You Can’t Tell

2026 Media & Entertainment Industry Outlook | Deloitte Insights The New Screen Age: Why You Can’t Tell