The short answer is that in the United States or Canada . Unlike competitors like Dunkin' or 7-Eleven, Starbucks grows primarily through company-owned stores to maintain a "fanatical" level of control over the brand experience.
Unlike a franchise, you do not "own" the business in the traditional sense; you are essentially "renting" the brand for use within your larger establishment. how do i buy a starbucks franchise
However, there is an alternative called , which accounts for nearly half of all Starbucks locations globally. 1. The Licensing Model (The "Franchise" Alternative) The short answer is that in the United States or Canada
Licenses are typically granted for locations inside existing businesses, such as airports, hotels, grocery stores (like Target or Kroger), college campuses, and hospitals . However, there is an alternative called , which
Opening a licensed store still requires significant capital, though terms are often negotiated case-by-case.
Baristas at licensed locations are usually employees of the host business (e.g., Target employees), not Starbucks corporate. 2. Estimated Costs & Financial Requirements