: Multiples averaged 11.4x as of late 2025.
The purchase price is rarely a flat calculation and is heavily influenced by the "quality" of the agency's revenue: How Much Does It Cost to Buy an Insurance Agency? how much does it cost to buy an insurance agency
: A common "rule of thumb" for buying a specific book of business is 1.5x to 2.5x the annualized gross commission. Factors Influencing the Final Price : Multiples averaged 11
The cost to buy an insurance agency typically ranges from for established mid-market businesses. For smaller operations or individual "books of business," costs often fall between $150,000 and $350,000 . Valuation Multiples Factors Influencing the Final Price The cost to
Agencies are primarily valued based on their earnings or revenue, with multiples varying by the size and profitability of the firm. : Small Agencies : Typically sell for 4x to 6x their EBITDA.
: Large commercial-focused agencies in major metros can reach 10x to 13x EBITDA.