: He prioritized direct mail, sending personalized greeting cards every month to his entire client list to stay "top of mind." 🤝 The Relationship Method
Joe Girard is recognized by the Guinness World Records as the "World's Greatest Salesperson." He sold 13,001 cars at a Chevrolet dealership between 1963 and 1978, all at retail. HOW TO SELL ANYTHING TO ANYBODY – JOE GIRARD
: He kept meticulous records of every customer's hobbies, kids' names, and birthdays. : He prioritized direct mail, sending personalized greeting
: Girard didn't sell Chevys; he sold "Joe Girard." : He prioritized direct mail