: In 2026, the brand launched a "NutriRich" formula, adding Vitamins A, D, E, and B12, along with Omega-3 ALA.
: The name reportedly came from a comment made by the husband of a company secretary in 1979 while sampling the prototype. I can't believe its not butter.rar
: The name is so distinct that it has spawned endless parodies, from "I Can't Believe It's Pot Butter" to "I Can't Believe It's Not Ketchup". 🔬 Evolution of the Recipe : In 2026, the brand launched a "NutriRich"
The product has changed significantly since its 1981 debut to keep up with health trends: : In 2026
The brand’s fame exploded in the 1990s through its marketing, which leaned heavily into romance-novel aesthetics.