The official music video uses cinematic, moody imagery to reflect these stages of grief :
It is described as a smooth, acoustic-driven pop ballad with a pulsing dance beat that enters during the chorus . iKON - вЂм™њм™њм™њ (Why Why Why)’ M/V
The dance includes "key moves" like Junhoe singing while lying down and hand gestures that mimic falling ash . The official music video uses cinematic, moody imagery
iKON Asks “Why Why Why” in Newest Music Video - The Kraze The official music video uses cinematic