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Recent reports from 2025 and 2026 reveal a significant "backslide" in the representation of mature women in entertainment, with aging narratives often remaining invisible or stereotypical. Despite high audience demand for authentic stories about midlife, the industry saw a sharp decline in lead roles and creative leadership for women over 40 in 2025.

: A landmark 2025 study found that only 6% of films with a woman over 40 even mentioned menopause, and when they did, it was usually a punchline. Insatiable MILFs-14012022_720p.mp4

Research - Center for the Study of Women in Television & Film Recent reports from 2025 and 2026 reveal a