: You pay the monthly installment for the phone, but the carrier adds an equal credit to your bill each month, making the device effectively free over 24 or 36 months.
As of late April 2026, retailers and carriers are focusing on "On Us" credits rather than traditional BOGO bundles: iphone se buy one get one free
: You can get an iPhone SE 3rd Gen for $0 when you add a new line on a qualifying Unlimited plan. : You pay the monthly installment for the
: Most BOGO or "On Us" deals require at least one new line of service. : You are typically required to stay on
: You are typically required to stay on a higher-tier unlimited data plan to remain eligible for the credits. Is a New Model Coming? Where to buy the iPhone SE (2020) - Macworld
: Frequently offers the SE for free with a trade-in or when switching from a rival carrier.
: Often provide "hidden" BOGO-style savings by offering the phone for as low as $5/month on installment plans or giving out gift cards (e.g., $50) with activation. How These Deals Work