Lily Kershaw - As It Seems [official Music Video] -

Beyond its standalone success, the song became synonymous with emotional turning points in . It famously played during the Season 7 finale when Emily Prentiss departed the BAU and during Jennifer "JJ" Jareau's wedding. This television exposure helped propel the track to millions of streams and solidified Kershaw's reputation for "dark and haunting" folk-based pop.

: Kershaw appears throughout, often against the backdrop of the vintage house, providing a grounded, authentic presence that contrasts with the fleeting nature of the passing years. Song Meaning and Themes Lily Kershaw - As It Seems [Official Music Video]

Directed by , known for his work with The Lumineers and Aesop Rock , the video was filmed in a historic, century-old house located near the University of Southern California (USC). Fee’s concept avoids a literal interpretation of the lyrics, instead focusing on "steps in a lifetime" to mirror the song's existential themes. Beyond its standalone success, the song became synonymous