At the time of its release, the song solidified Sonza’s position as a leading figure in the "New Pop" movement in Brazil. It showcased her ability to blend high-budget visual storytelling with radio-friendly collaborations, a hallmark of her career during the Pandora era. Luísa Sonza, Gaab: Fazendo Assim (Music Video 2019) - IMDb
Focuses on hypnosis and "playing dirty" to provoke a partner. LuГsa Sonza, Gaab - Fazendo Assim
The visuals utilize heavy CGI and elaborate costumes to create a fantasy environment, drawing inspiration from films like Indiana Jones and the aesthetic of early 2000s pop videos. Lyrical Content At the time of its release, the song
The music video is a high-concept production directed by Rodrigo Rocha and Sonza herself. According to IMDb details on Fazendo Assim , it follows a "treasure hunt" narrative: The visuals utilize heavy CGI and elaborate costumes
The video serves as a metaphor for female empowerment and agency; Gaab’s character is an explorer seeking a treasure, only to realize that Sonza herself is the "ultimate reward" and the one in charge of the game.
The repetitive "Fazendo assim..." (Doing it like this...) anchors the song's rhythmic and seductive pace. Cultural Impact