: The central figure who films and manages the family's social media presence.

: Critics point to the children appearing "filthy and unkempt," "attention-starved," and lacking proper nutrition or medical care.

: Older children often featured as "favorites" or primary helpers.

: In 2024, many of Veronica's minor children were placed in foster care or kinship placement following reports of neglect and unsafe living conditions in their New York home.

"Madmamas" (or ) is a family and social media brand led by Veronica Merritt , who gained fame on platforms like TikTok and YouTube for having 12 children with all their names beginning with M, A, or D.

: The oldest daughter, who has been vocal about her upbringing and the current state of her siblings.

: Much of her content originally focused on grocery hauls, color-coding her children's belongings, and managing a large household on a tight budget.