Making — Numbers Count By Chip Heath Pdf

Instead of using raw percentages or large figures, use comparisons that people can visualize immediately.

During the Crimean War, she didn't just say 600 out of 1,000 troops died. She noted the mortality rate exceeded that of the Great Plague of London , immediately conveying the horror to policymakers. 4. Build Scale Models Making Numbers Count by Chip Heath Pdf

If all the world’s water were in a gallon jug, humans could only drink less than 20 drops of it (representing the tiny fraction of accessible fresh water). 3. Use Emotional Numbers Astutely Connect statistics to feelings to drive action. Instead of using raw percentages or large figures,

A great guide for by Chip Heath and Karla Starr starts with their core argument: humans aren't naturally built to understand large or abstract numbers, so we must translate them into instinctive human experiences . immediately conveying the horror to policymakers.