This isn’t a competition. It’s a collaboration.
This isn’t a competition. It’s a collaboration.
The text you are referring to is likely the seminal book by Don Peppers and Martha Rogers. Now in its fourth edition (released April 2022), it is a cornerstone resource for building customer-centric business models .
: Monitoring and ensuring customers achieve their desired outcomes to drive long-term loyalty. Managing Customer Experience and Relationships:...
: Locating and getting to know individual customers in as much detail as possible. The text you are referring to is likely