2. The "Mature" Audience: Shifts in Representation and Consumption

: Tech giants like Amazon and Apple, with content budgets reaching $10 billion and $7 billion respectively, have created a massive size asymmetry compared to traditional media conglomerates.

In media research, "matures" refers to both the industry’s lifecycle and the specific demographic of adults aged 65 and older. 2025 Digital Media Trends | Deloitte Insights