Media — Today: An Introduction To Mass Communication

Developing the skill to identify who created a message and why.

Analyze how digital platforms track user behavior to sell "predictive" data to advertisers. Media Today: An Introduction to Mass Communication

In the modern landscape, mass communication is no longer a one-way broadcast but a data-driven ecosystem where media conglomerates use digital convergence to blur the lines between content, advertising, and social interaction, necessitating a higher level of consumer media literacy. Key Themes to Include 1. Media Convergence and Conglomeration Developing the skill to identify who created a

Explain how one idea (like a movie) is pushed across books, toys, and theme parks to maximize profit. and social interaction

Discuss how a few massive corporations (e.g., Disney, Comcast) own diverse media outlets.