The Behance project page for the video highlights its focus on landscape, nature, and dramatic lighting, consistent with the group's roots in Vladikavkaz .
The song and its visual accompaniment explore themes of against external negativity. The Behance project page for the video highlights
The video involved a large creative team to achieve its specific aesthetic: and dramatic lighting
Wardrobe by Yuliana Inusheva; Hair and Makeup by Asya Kharetdinova and Zalina Tsargasova. The Behance project page for the video highlights
Lyrics such as "It was hard, but we ran toward the light" highlight a journey through difficulty (symbolized by "clouds and dust") toward a state of peace.