: Natural brands often prioritize sustainable sourcing and biodegradable ingredients. Common Concerns & Misconceptions
: Because the FDA does not strictly define "natural" for cosmetics, brands can use the label even if the product contains synthetic additives or highly processed ingredients. NATURAL SKIN CARE
: A 2023 study found that over 94% of "all-natural" products contained known contact allergens, such as essential oils, which can cause redness, itching, or rashes. such as essential oils
