Advertisers can choose from several deal types based on their need for control and scale:
An invite-only auction where publishers offer premium inventory to a selected group of advertisers before it hits the open market. programmatic media buying
An open auction where multiple advertisers bid on a single impression as it becomes available. The highest bidder wins, and the ad is served instantly. Advertisers can choose from several deal types based
A direct deal between an advertiser and publisher for specific inventory at a fixed price, bypassing the auction process entirely. Key Benefits Programmatic Advertising - What It Is and How It Works A direct deal between an advertiser and publisher
The programmatic ecosystem relies on several integrated platforms to execute transactions in milliseconds:
Software used by publishers to list their available ad inventory and manage the sale of impressions to various buyers.