Proximity marketing relies on several wireless technologies to detect location and trigger messages:
EMBiz - Ep. 148 - Why Proximity Marketing is the Next Big Thing PROXIMITY MARKETING
Proximity marketing (also known as ) is a strategy that uses location-based technology to communicate directly with customers via their mobile devices when they are near a specific location. By delivering the right message at the right place and time, businesses can significantly increase engagement and drive immediate conversions. Core Technologies PROXIMITY MARKETING