Deals with words and meanings. It aims to explore ideas, understand complex experiences, and gather in-depth insights.
Before choosing tools, a researcher must decide on their philosophical stance: Research Methodology
Focuses on human experience and social contexts, leading to qualitative data. Deals with words and meanings
Focuses on "what works" best for the specific research question, often leading to mixed methods. 3. Qualitative vs. Quantitative vs. Mixed Methods understand complex experiences