: While some viewers found the visual loop simple, many noted it is "technically great" and effectively keeps the focus on the track's infectious house beat.
: The song itself earned a Grammy nomination for Best Dance Recording, and the video remains a definitive piece of mid-2010s dance-pop culture with millions of views. Technical Breakdown Directors Dan Streit & Dillon Moore Release Date March 3, 2016 Genre Deep House / Electronic Pop Key Theme Repetitive nightlife and transformation Riton Featuring Kah-Lo - Rinse & Repeat Riton - Rinse & Repeat (Official Video) ft. Kah-Lo
: Matching the song's title, the video uses a "rinse and repeat" structure. Scenes appear to loop, but with each repetition, the characters become increasingly wild and the camera zooms out to reveal more of the growing madness. : While some viewers found the visual loop