These "Exclusive" zip files are typically curated packs containing essential homebrew apps (like FBI, Anemone, and Checkpoint) and configuration files used to finalize a console's setup after installing Luma3DS.
Copy all files and folders (e.g., 3ds , cias , luma , gm9 ) directly to the root of your 3DS SD card. Finalize on Console: S_yExclusivezip
Insert the SD card and hold while powering on to enter GodMode9 . These "Exclusive" zip files are typically curated packs
Always back up your sysNAND via GodMode9 before running automated scripts from a zip file. S_yExclusivezip
Are you trying to for a specific custom firmware version, or are you having trouble running a script from a file you already downloaded?