To Buy — The Best Makeup

The "best" makeup depends on whether you're looking for iconic luxury staples, viral trends, or reliable drugstore finds. Below are the top recommendations categorized by their reputation and performance for 2025.

: Often compared to high-end mascaras for its length and separation. the best makeup to buy

: Known for its versatile, buildable shimmer that works on a variety of skin tones. The "best" makeup depends on whether you're looking

: A hybrid "glow" product used as a primer, highlighter, or sheer tint. or sheer tint.