: Notable for its prominent product placement of the Blackberry PlayBook and Torch, which were high-tech gadgets at the time of release. 🎹 Musical Composition
Directed by Rich Lee, the music video is a heavy showcase of CGI and "glitch" aesthetics, reflecting the transition from The E.N.D. era to The Beginning . : Notable for its prominent product placement of
: The video utilizes "Dirty Bit" effects where characters' heads and bodies transform into 3D pixels and digital blocks. : The video utilizes "Dirty Bit" effects where
: Much of the action takes place in a dark, neon-lit digital cityscape. The track serves as a futuristic techno-pop reimagining
"The Time (Dirty Bit)" is the lead single from The Black Eyed Peas' sixth studio album, The Beginning (2010). The track serves as a futuristic techno-pop reimagining of the 1987 classic "(I've Had) The Time of My Life" from the film Dirty Dancing . 🎬 Video Concept and Visuals